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Article Navigation >  Journal of Pharmaceutical Practice and Service  > 2015  >  33(4): 347-350

SHANG Zhilei, LIU Weizhi, SHU Lixin, ZHANG Xiaodong. Research on application of the priming effect in drug packaging in medicine for self-aid and mutual-aid[J]. Journal of Pharmaceutical Practice and Service, 2015, 33(4): 347-350. doi: 10.3969/j.issn.1006-0111.2015.04.015
Citation: SHANG Zhilei, LIU Weizhi, SHU Lixin, ZHANG Xiaodong. Research on application of the priming effect in drug packaging in medicine for self-aid and mutual-aid[J]. Journal of Pharmaceutical Practice and Service, 2015, 33(4): 347-350. doi: 10.3969/j.issn.1006-0111.2015.04.015
shu

Research on application of the priming effect in drug packaging in medicine for self-aid and mutual-aid

doi: 10.3969/j.issn.1006-0111.2015.04.015
  • 1.

    Department of Psychological and Mental Health, Second Military Medical University, Shanghai 200433, China

  • 2.

    Department of Pharmacy Management and Clinical Pharmacy, Second Military Medical University, Shanghai 200433, China

  • 3.

    Pharmaceutical Equipment Bureau, Ministry of Health, PLA General Logistics Department, Beijing 100842,China

  • Received Date: 2014-10-16
  • Rev Recd Date: 2015-04-01
  • Objective To investigate the psychological measurement index for the effectiveness and discrimination of drug packaging (color code) in the medicine for self-aid and mutual-aid. Methods The classical priming paradigm was used to investigate whether there were influences on the recognition accuracy (ACC) and reaction time (RT) by memorizing the characteristics of three series of color code, with a 2 (relevant or irrelevant priming)×3 (color code categories) within subject experimental design. Results ① The recognition (RT) of the relevant-priming group was 1 387.18 ms, compared with the irrelevant-priming group 1 475.12 ms. The independent two-sample t-test showed statistically significant difference between the relevant-priming and irrelevant-priming groups (t=2.264,P=0.02). ② The analysis of variance of factorial design showed a significant difference among the three series in the recognition (RT) (F=9.945,P<0.001). The priming effect was significant in color code 1 and 3, while not significant in color code 2. ③ The recognition (RT) in color code 2 was different by the judgment task: using directivesP value for the priming effect was 0.03,0.21 and 0.7 in the judgment task for using directives, class-1 categorical attributes and class-2 categorical attributes. The priming effect was significant in using directives, while not significant in class-1 categorical attributes and class-2 categorical attributes. Conclusion The priming effect of the characteristic of the color code is significant, and the characteristic of the color code can promote the process of memorization of the medicine for self-aid and mutual-aid.
  • [1] 郭秀艳,杨治良. 实验心理学[M]. 北京: 人民教育出版社, 2004: 458-485.
    [2] Bhavsar T R, Kim H J, Yu Y. Roles and contributions of pharmacists in regulatory affairs at the centers for disease control and prevention for public health emergency preparedness and response[J]. J Am Pharm Assoc (2003), 2010, 50(2): 165-168.
    [3] Layish I, Krivoy A, Rotman E, et al. Pharmacologic prophylaxis against nerve agent poisoning[J]. Isr Med Assoc J, 2005, 7(3): 182-187.
    [4] Baronchelli A, Ferrer-i-Cancho R, Pastor-Satorras R, et al. Networks in cognitive science[J]. Trends Cogn Sci,2013, 17(7): 348-360.
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Research on application of the priming effect in drug packaging in medicine for self-aid and mutual-aid

doi: 10.3969/j.issn.1006-0111.2015.04.015
  • 1. Department of Psychological and Mental Health, Second Military Medical University, Shanghai 200433, China
  • 2. Department of Pharmacy Management and Clinical Pharmacy, Second Military Medical University, Shanghai 200433, China
  • 3. Pharmaceutical Equipment Bureau, Ministry of Health, PLA General Logistics Department, Beijing 100842,China
  • Received Date: 2014-10-16
  • Rev Recd Date: 2015-04-01

Abstract: Objective To investigate the psychological measurement index for the effectiveness and discrimination of drug packaging (color code) in the medicine for self-aid and mutual-aid. Methods The classical priming paradigm was used to investigate whether there were influences on the recognition accuracy (ACC) and reaction time (RT) by memorizing the characteristics of three series of color code, with a 2 (relevant or irrelevant priming)×3 (color code categories) within subject experimental design. Results ① The recognition (RT) of the relevant-priming group was 1 387.18 ms, compared with the irrelevant-priming group 1 475.12 ms. The independent two-sample t-test showed statistically significant difference between the relevant-priming and irrelevant-priming groups (t=2.264,P=0.02). ② The analysis of variance of factorial design showed a significant difference among the three series in the recognition (RT) (F=9.945,P<0.001). The priming effect was significant in color code 1 and 3, while not significant in color code 2. ③ The recognition (RT) in color code 2 was different by the judgment task: using directivesP value for the priming effect was 0.03,0.21 and 0.7 in the judgment task for using directives, class-1 categorical attributes and class-2 categorical attributes. The priming effect was significant in using directives, while not significant in class-1 categorical attributes and class-2 categorical attributes. Conclusion The priming effect of the characteristic of the color code is significant, and the characteristic of the color code can promote the process of memorization of the medicine for self-aid and mutual-aid.

SHANG Zhilei, LIU Weizhi, SHU Lixin, ZHANG Xiaodong. Research on application of the priming effect in drug packaging in medicine for self-aid and mutual-aid[J]. Journal of Pharmaceutical Practice and Service, 2015, 33(4): 347-350. doi: 10.3969/j.issn.1006-0111.2015.04.015
Citation: SHANG Zhilei, LIU Weizhi, SHU Lixin, ZHANG Xiaodong. Research on application of the priming effect in drug packaging in medicine for self-aid and mutual-aid[J]. Journal of Pharmaceutical Practice and Service, 2015, 33(4): 347-350. doi: 10.3969/j.issn.1006-0111.2015.04.015
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